Mark

SolarDrive is a balanced and complete shoe that covers comfort, cushioning, stability and durability.
Exploring this idea of “perfect balance”, we created an installation that places SolarDrive in a delicately balanced physical sculpture with arms holding objects that visually represent the 4 key benefits of the product.

Credits // Client adidas Direction Diego Diapolo CGI Team Juan Coria, Mateo Vallejos Pruducer Carolina L’ Avena Graphic Design Amateur Dot Rocks Sound Zelig Sound Photographer Ben Clement Strategy Brand Articulations Agency Studio Lore Production Company 24 Productions













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Mark